What is a Maven and are you one? You may have heard the term thrown into conversation and questioned what exactly that is. A maven is an information specialist or someone you rely on to connect you to new information on a specific subject. Given the definition, if you are reading this and participating in sharing your beauty knowledge as well as the knowledge of others using social media, you could be a maven.
Where are Mavens and why are they important?
Mavens are everywhere. Social media makes it very easy for them to put the information out there and for you to receive it. They are watching the trends, and writing relevant information for interested people to use. They have large social groups and companies love to engage them in conversation. Being a maven takes hard work and dedication, it’s not for everyone.
I have noticed there have been quite a few subscription services popping up recently regarding beauty products. These online services charge a monthly fee and either send you sample products or hold the fee in your account to use on whatever you like. One of the better known beauty subscription sites is Birchbox. For $10 a month they send you a box filled with product samples that match your beauty profile.
I became very interested in these services and have recently subscribed to two of them, Birchbox and Julep. I wanted to see what it was all about, especially since Birchbox has been popping up frequently in conversations. I just received both boxes but have yet to use the products. Birchbox contains 4-5 sample sized products that are available for purchase in their store. Julep, which is more expensive at $20 per month, sends two full-sized nail polishes and one beauty product. Their products are also available in their online store.
What sparked this topic idea was the title of the Julep box, a Julep Maven Box. This tells me they are looking for those who want to be ahead of the curve when it comes to beauty products. These sites are usually on top of the current trends, as well as looking forward to future trends. This is important to their business because the people who are subscribing want the latest and greatest. They are also hoping that you will fall in love with a product they sell and become a regular customer. The sites are open to anyone who wants to join.
What will this do for you?
If you are branding yourself as a beauty expert, it may be highly beneficial to look into these services. If you don’t want to subscribe to the service the least you can do is browse the site because there are blog posts on current and future trends, Birchbox does this particularly well. This gives you insight as to where the industry is moving. If you just love beauty products you might be interested as it keeps the costs down and allows you to try many different types of products before buying.
If you found this helpful please share or leave a comment if you have suggestions or questions.